71 | seventy-one design
Specialising in custom book design and publishing
My Work
71 | seventy-one design graphic design : custom book design : publishing : corporate identity : branding
Elixr
71 | seventy-one design: designer for Elixr Health Clubs
71 | seventy-one design joined forces with Elixr in May 2009.
Visit Elixr here: http://www.elixr.com.au
Elixr is Australia’s first Mind & Body Health Club. What makes Elixr unique is that they have brought together the best team of instructors in the country to create a warm, relaxing and [...]
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Connection Generation
Author: Iggy Pintado
Cover Artwork: Jason Cupitt
Radio Interview: 2UE Sydney
Connection Generation: How connection determines our place in society looks at the fascinating phenomenon of why people and businesses have adopted connection technologies such as Google, blogs, YouTube, MySpace, Facebook, iPhones and Blackberrys faster than any other communication medium. The book reveals how individuals, groups and networks [...]
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Stephenson Mansell Group
The Focused Executive
Art Direction & Design: Jason Cupitt
One of the strongest and most positive driving forces within people is ambition, the desire to grow in capability and to achieve satisfaction by achievement. This very relevant and topical book explores many aspects of developing leadership and management skills, which are the means by which individuals grow [...]
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Myer Fashion
Myer: Celebrating 100 years of fashion
Author: Stella M. Barber
Art Direction & Design: Jason Cupitt
Reinvigorating the Myer brand For over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal [...]
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Myer
Your Store Myer
Author: Stella M. Barber
Art Direction & Design: Jason Cupitt
The story of Australia’s leading department store retailerReinvigorating the Myer brand for over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal role in the lives of all Australians – from the international [...]
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New South Wales
New South Wales: Leading the Asia-Pacific
Art Direction & Design: Jason Cupitt
Publisher: Focus
New South Wales is Australia’s most significant market and a major driving force behind the Australian economy.
New South Wales enjoys ongoing growth as a highly competitive Asia-Pacific centre for investment, regional operations and as a base of business expansion – underpinned by the [...]
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CYCA
Ratbags to Respectability: This history of the Cruising Yacht Club of Australia
Author: David Colfelt
Art Direction & Design: Jason Cupitt
This history of the Cruising Yacht Club of Australia (CYCA) is two stories inextricably linked. One is of the Club’s struggle from humble beginnings to a position of prominence in the world of ocean racing. [...]
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Kelvin Grove Urban Village
Sharing Stories: Kelvin Grove Urban Village
Author: Helen Klaebe
Art Direction & Design: Jason Cupitt
Publisher: Focus
The Kelvin Grove Urban Village site has a rich and varied history, including its Indigenous, military, educational, residential and natural history. The Sharing Stories project has been developed to inform the community on the Village’s history.
Visit Kelvin Grove here
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State Library of Queensland
Between the Covers: The State Library of Queensland’s Collections
Author: Kay Saunders
Art Direction: Jason Cupitt
Publisher: Focus
The State Library of Queensland is Australia’s most important repository of Queensland’s heritage and culture and a major reference and knowledge centre for Queenslanders. The State Library of Queensland receives more than 10 million visits each year, either in person on-line, [...]
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Transport & Logistics
Moving business forward: Transport and logistics
Art Direction: Jason Cupitt
Publisher: Focus
In an industry first, Focus Publishing Interactive has undertaken a definitive overview of Australia’s transport and logistics capabilities and innovations. ‘Moving Business Forward’ is backed by key sectors of the transport and logistics sector. This project will deliver a number of important outcomes for the [...]
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Recent Work
Books
Connection Generation
Author: Iggy Pintado Cover Artwork: Jason Cupitt Radio Interview: 2UE Sydney Connection Generation: How connection determines our place in society looks at the fascinating phenomenon of why people and businesses have adopted connection technologies such as Google, blogs, YouTube, MySpace, Facebook, iPhones and Blackberrys
Magazines
Branding/Identity
Elixr
71 | seventy-one design: designer for Elixr Health Clubs 71 | seventy-one design joined forces with Elixr in May 2009. Visit Elixr here: http://www.elixr.com.au Elixr is Australia’s first Mind & Body Health Club. What makes Elixr unique is that they have brought together the best team of instructors in the coun
History
Myer Fashion
Myer: Celebrating 100 years of fashion Author: Stella M. Barber Art Direction & Design: Jason Cupitt Reinvigorating the Myer brand For over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal [...]
Training
Connection Generation
Author: Iggy Pintado Cover Artwork: Jason Cupitt Radio Interview: 2UE Sydney Connection Generation: How connection determines our place in society looks at the fascinating phenomenon of why people and businesses have adopted connection technologies such as Google, blogs, YouTube, MySpace, Facebook, iPhones and Blackberrys
