Myer

Your Store Myer
Author: Stella M. Barber
Art Direction & Design: Jason Cupitt

The story of Australia’s leading department store retailerReinvigorating the Myer brand for over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal role in the lives of all Australians – from the international merchandising methods and fashions during the Depression, celebrating fashion, and creating an ever-changing, memorable, retailing experience.

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As the market leader in Australian retaling, Myer is being reinvigorated by its new owners, TPG/Newbridge, the Myer family and the Myer management team. A vital part of this journey is investing in the Myer brand – the vision and values of its founder and the Myer family with a dynamic vision of Myer’s future: being an international-class retail business providing inspiration to everyone.

Underpinned by a clear and well-articulated strategy, Myer’s management is on track to take the company to a $4 billion business with a minimum of 75 stores. A core part of the brand development is the publication of a book titled your store Myer, directed to key stakeholders.

your store Myer will capture the heart of the Myer brand and reassert Myer’s place as THE home of Australian retailing and fashion.

Official book launch event in Melbourne 16 September 2008