Reinvigorating the Myer brand For over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal role in the lives of all Australians – from “bringing international merchandising methods and fashion to during the Depression, celebrating fashion, and creating an ever-changing, memorable, retailing experience.

Commemorates Myer’s enduring focus on fashion for more than a century. During every stage of its history, Myer has registered a fashion first; be this in the open display of goods on counters, the introduction of designer imports, the development of a range for teenagers, bringing Dior’s “New Look” to Australia or in the launches of its trusted private label brands.

This story of Myer fashion is also told pictorially and traces how hemlines have gone up and come down, corsets have disappeared and reappeared and technological advances have seen fabrics flatter the female form today more than ever before.