About

Seventy-one design is a boutique design business owned and run by designer, Jason Cupitt. I specialise in custom publishing with a particular passion for print design.

I have designed custom books and magazines for Focus Publishing, Haymarket Media and AJB Publishing. With these publishers I worked with clients such as ABC Australia, Myer Department Stores, The Cruising Yacht Club of Australia, Stephenson Mansell, Wendy McCarthy AO, The Queensland Ballet, State Library of Queensland, Grenda Bus Company, Toyota, Europcar and the New South Wales State Government.

I have recently been contracted to design for Elixr Health Clubs, Longueville Media, Piquant Publishing, Iggy Pintado (author), Stella M. Barber (historian) and Stedmans Hospitality.

Prior to my shift to Graphic Design, I worked for nearly 10 years in Visual Merchandising. I worked with brands such as David Jones (homewares, fashion and window display for the Sydney City stores), Palmer Corporation (NSW Wholesale Merchandising Manager for JAG & DKNY), DFS: Duty Free Shoppers (The Rocks, Sydney), and Country Road (Visual Merchandising Manager for the Chatswood Chase store).

I am based in Bondi Beach, Sydney, Australia.

Qualifications

  • University of Sydney – Bachelor of Arts Degree
  • Enmore Design Centre, Sydney -Graphic Design – Advanced Diploma
  • Computer Graphics College, Sydney -Web design
  • Tin Sheds Gallery, University of Sydney -B&W Photography

Experience

Print & digital — sales & marketing:

  • Corporate identity design — Logos, business cards, letter heads etc
  • DL fliers & event invitations
  • A1, A2, A3 & A4 posters
  • Design and layout of training and sales manuals
  • HTML and print newsletters
  • Magazine advertisements
  • Promotional banners and signs
  • Website graphics – banner ads and interface design
  • T-shirt graphics

Book design:

  • The Focused Executive: Leadership & management skills in challenging times
  • Myer: Celebrating 100 years of fashion
  • Your store Myer: The history of Australia’s leading department store
  • Ratbags to Respectability – The history of the Cruising Yacht Club of Australia
  • One2One – Mentors & Mentees’ – Wendy McCarthy AO
  • Moving business forward: Australian expertise in transport and logistics
  • Between the covers: The State Library of Queensland’s collection
  • Sharing Stories: Kelvin Grove Urban Village
  • New South Wales: Leading the Asia Pacific

Magazine design:

  • Sprout Magazine — Organic and sustainable food production
  • PC Authority – Computer and IT news/products
  • CRN – Computer resellers news
  • Stuff – Technology & lifestyle
  • Information Week – Australian business
  • Windows for Professionals – Australian business

References
“I had the pleasure of engaging Jason to design the cover artwork for my latest book, Connection Generation. After briefing him for no more that twenty minutes and after a few days, he came back with a cover design that was masterful in creativity and uniquely commercial. Jason took a relatively complex concept and summarized it visually using his innovative skills and experience. I would recommend Jason’s work at the highest order.” January 19, 2009
Top qualities: Great Results , Expert , Creative
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Iggy Pintado hired Jason as a Graphic/Web Designer in 2008
 Visit Iggy here: http://www.iggypintado.com.au

“It has been an enormous pleasure to work with Jason Cupitt. His work reflects his personal style and flair, his attention to detail and general standard of excellence. He makes every writer’s work come to life with his imaginative and workable concepts and designs and is one of the few designers I know who actually bothers to read and interpret text! He deserves continued success. I would sincerely recommend him to any group or person seeking excellence in design and a charming colleague with which to work.” January 16, 2009
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Stella M Barber , Historian/writer , smb wordsmith (Myer)
 Visit Stella here: LinkedIn

“Jason is a talented and dedicated designer. His role requires autonomy and experience to not only design high quality hardcover books for print but also manage clients expectations and work directly with writers, project managing to completion. As Print Production Manager, working with Jason means I never have to stress about deadlines being met.” August 18, 2008
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Alison Maybury , Production Manager , Focus Publishing Interactive
 worked directly with Jason at Focus Publishing Interactive

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