Published at the beginning of each season, Sprout is a celebration of local food, producers and cuisine. It is about living sustainably through promoting fresh, seasonal produce from Sydney region farms and encouraging people to make a difference by growing their own food and making sustainable food choices.

Sprout Magazine has regular features on growing your own food, and a seasonal food table and delicious recipes to cook up a feast with your fresh produce.

We will feature passionate experts, food lovers, committed producers, community organisations, government agencies, industry groups, and people who make food their business to focus on one of the best and essential things in life—food.

Issue 01:Summer 2009 will be launched @ the http://www.foodforthefuturefair.org on 24th October 2009

71 | seventy-one design: designer for Elixr Health Clubs
71 | seventy-one design joined forces with Elixr in May 2009.
Visit Elixr here: http://www.elixr.com.au

Elixr is Australia’s first Mind & Body Health Club. What makes Elixr unique is that they have brought together the best team of instructors in the country to create a warm, relaxing and welcoming environment where you will feel comfortable and constantly inspired to be your best.

Elixr’s instructors are not just individually the best at what they do; they are all great teachers who will help to inspire and guide you through your journey with the club. Among the instructors are many international presenters, instructor trainers, and acknowledged leaders in their respective fields.

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Author: Iggy Pintado
Cover Artwork: Jason Cupitt
Radio Interview: 2UE Sydney

Connection Generation: How connection determines our place in society looks at the fascinating phenomenon of why people and businesses have adopted connection technologies such as Google, blogs, YouTube, MySpace, Facebook, iPhones and Blackberrys faster than any other communication medium. The book reveals how individuals, groups and networks have progressed beyond their intent to communicate – but to a tangible connection between people, information, experiences and ideas. Due to the technology’s pervasiveness, this dynamic also transcends traditional thinking about societal generations. It proposes that whoever was alive since the birth of the web browser in 1995 – regardless of age – is part of this Connection Generation. This connection development presents challenges and opportunities for both society and business, which the book delves into more deeply.

Today, with divergent and sometimes challenging components of civilization linked together, there is a unique opportunity to determine how society and business will evolve. With this in mind, it is imperative that we understand where we fit in. Through this definitive guide, we can take control of that information and apply it to our personal and business lives.

“Iggy has captured and explained in his book “Connection Generation” the impact of how we can participate in the new connection paradigm and the impact on your lives and business” - Gordon Makryllos, Vice President, Pacific and Managing Director, Australia & NZ, APC (American Power Conversion)

The Focused Executive
Art Direction & Design: Jason Cupitt

One of the strongest and most positive driving forces within people is ambition, the desire to grow in capability and to achieve satisfaction by achievement. This very relevant and topical book explores many aspects of developing leadership and management skills, which are the means by which individuals grow into being effective leaders.

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Based on author Virginia Mansell’s years of experience in coaching and developing people, The Focused Executive is packed with practical insights for individuals to better understand themselves and others. It provides analytical guidance and valuable advice on effective ways to work with people, teamwork, presentation skills, influencing and building trust.

by Virginia Mansell

Myer: Celebrating 100 years of fashion
Author: Stella M. Barber
Art Direction & Design: Jason Cupitt
Editor: Jasmine Salem

Your Store Myer
Author: Stella M. Barber
Art Direction & Design: Jason Cupitt

The story of Australia’s leading department store retailerReinvigorating the Myer brand for over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal role in the lives of all Australians – from the international merchandising methods and fashions during the Depression, celebrating fashion, and creating an ever-changing, memorable, retailing experience.

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As the market leader in Australian retaling, Myer is being reinvigorated by its new owners, TPG/Newbridge, the Myer family and the Myer management team. A vital part of this journey is investing in the Myer brand – the vision and values of its founder and the Myer family with a dynamic vision of Myer’s future: being an international-class retail business providing inspiration to everyone.

Underpinned by a clear and well-articulated strategy, Myer’s management is on track to take the company to a $4 billion business with a minimum of 75 stores. A core part of the brand development is the publication of a book titled your store Myer, directed to key stakeholders.

your store Myer will capture the heart of the Myer brand and reassert Myer’s place as THE home of Australian retailing and fashion.

Official book launch event in Melbourne 16 September 2008