71 :: seventy-one design » department stores http://71.com.au graphic design :: custom publishing :: corporate identity Sat, 03 Sep 2011 05:13:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Myer: Fashion http://71.com.au/2010/05/myer-fashion http://71.com.au/2010/05/myer-fashion#comments Thu, 06 May 2010 18:00:12 +0000 Jason http://71.com.au/?p=299
Myer: Celebrating 100 years of fashion
http://www.myer.com.au
Author: Stella M. Barber
Art Direction & Design: Jason Cupitt

Reinvigorating the Myer brand For over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal role in the lives of all Australians – from “bringing international merchandising methods and fashion to during the Depression, celebrating fashion, and creating an ever-changing, memorable, retailing experience.

Commemorates Myer’s enduring focus on fashion for more than a century. During every stage of its history, Myer has registered a fashion first; be this in the open display of goods on counters, the introduction of designer imports, the development of a range for teenagers, bringing Dior’s “New Look” to Australia or in the launches of its trusted private label brands.

This story of Myer fashion is also told pictorially and traces how hemlines have gone up and come down, corsets have disappeared and reappeared and technological advances have seen fabrics flatter the female form today more than ever before.

]]> http://71.com.au/2010/05/myer-fashion/feed 0 Myer: History http://71.com.au/2010/05/myer http://71.com.au/2010/05/myer#comments Thu, 06 May 2010 13:44:37 +0000 Jason http://71.com.au/?p=296

Your Store Myer: The Story of Australia’s Leading Department Store

http://myer.com.au

Art Direction: Jason Cupitt
Author: Stella M Barber

The story of Australia’s leading department store retailer

Reinvigorating the Myer brand for over 107 years, Myer has been at the heart of Australian retailing. Over that time it has also played a pivotal role in the lives of all Australians – from the international merchandising methods and fashions during the Depression, celebrating fashion, and creating an ever-changing, memorable, retailing experience.

As the market leader in Australian retaling, Myer is being reinvigorated by its new owners, TPG/Newbridge, the Myer family and the Myer management team. A vital part of this journey is investing in the Myer brand – the vision and values of its founder and the Myer family with a dynamic vision of Myer’s future: being an international-class retail business providing inspiration to everyone.

Underpinned by a clear and well-articulated strategy, Myer’s management is on track to take the company to a $4 billion business with a minimum of 75 stores. A core part of the brand development is the publication of a book titled your store Myer, directed to key stakeholders.

Your store Myer will capture the heart of the Myer brand and reassert Myer’s place as THE home of Australian retailing and fashion.

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